Using AI to turn clinical trial data into drug brochures

  • AI
  • Healthcare
  • Design systems
  • Interaction design
  • multitenancy
  • RAPID DESIGN ITERATION
  • Figma
  • Material UI
Dashboard where users can upload claim documents or upload marketing material to generate annotations. Can also view KPIs of total claims and message validated for company.

Project snapshot

Pharmaceutical companies need brochures and reports to share accurate information about new drugs, but finding the right clinical trial data can be time-consuming and frustrating. Partnering with Eversana, I helped design an AI-powered tool that centralises this data, making it easy to create these materials quickly and accurately.

My role focused on improving workflows, reducing task time, and ensuring the tool was practical for real-world use. The result? A streamlined process that saves time and sets a new standard for healthcare innovation.

Pretty cool, right? (hopefully the answer is yes)

The team

  • 2 project managers (Eversana and TensorIoT)
  • 4 stakeholders (Eversana VP of UX, BA, VP of marketing, VP of Technologies)
  • Solution architect
  • 5 developers
  • 2 QA engineers
  • 1 UX/UI designer (me!)

Timeline

  • 12 weeks

What was my impact, you ask?

Dashboard where users can upload claim documents or upload marketing material to generate annotations. Can also view KPIs of total claims and message validated for company.

A diagram highlighting my impact in the process. Tap for a larger view!

The challenges we overcame!

(if you'd like to call it that, I enjoyed working on this project immensely, and genuinely found the obstacles great opportunities to learn and be better. I will admit, working with great people made it a very supportive process.)

A table of the challenges I faced on the Eversana project, along with the solution and impact I had.

An adaptive approach

One, two-step design process (credits to Ciara)

In this role, I collaborated with Eversana’s UX designer and business analyst to ensure we met all business and UX requirements upfront. Since the UX team at Eversana was our customer, designs needed their approval before being presented to the final external stakeholder. I identified this two-step approval process as a potential timeline risk early on and flagged it to the project managers. When delays arose later, our proactive planning allowed us to address the issue quickly and keep the project on track.

Multi-tenancy - the final boss!

Final multi-tenancy designs

SuperAdmins can access the entire list of companies and their associated data from this page. They would simply select the company they would like to manage from this dropdown and click "Go".

Company list

Business unit table. Displays related indications and KPIs of total claims and messages validated.

Business unit table (organized by company)

Screen that displays table of brands associated with Business Unit and Company.

Brands (associated with Business unit and Company)

Dashboard where users can upload claim documents or upload marketing material to generate annotations. Can also view KPIs of total claims and message validated for company.

HopeWell brand dashboard

Multi-tenancy allows one software instance to serve multiple clients, each with secure, separate data. For this system, we had to design for five distinct user roles with different access levels:

1. Eversana SuperAdmin: edit access to all customers and brands.
2. Eversana Admin: edit access to certain customers and brands.
3. Eversana’s External Customer Admin: edit access to their own brands.
4. Eversana User: read-only access to certain customers and brands.
5. Eversana’s External Customer User: read-only access to their own brands. Solving this multi-tenancy setup took close teamwork and careful planning to balance functionality with our timeline.

The original design idea

A sketch of the initial design for multi-tenancy. It displays the ability to search by company, business unit, brand, and indication.

Eversana’s original idea for multi-tenancy

Eversana’s UX designer proposed a highly customizable information architecture for adding clients, business units, brands, and indications, all on one screen.

I realized this might be out of scope, but I double-checked by brainstorming and consulting with the developers to confirm what was possible within the timeline. We confirmed it was not feasible for this phase and collaborated to design a scalable solution (aka the "final multi-tenancy designs carousel" below) that fit the timeline.

The Eversana team appreciated my ability to handle this complex feature and commended my transparent communication, which kept everyone aligned and built trust.

User testing: more to come

Extensive user testing wasn’t feasible at this stage due to budget and time constraints (click here to view a case study where I conducted usability testing). Instead, we focused on securing buy-in from Eversana’s customers through product demos. While we’re awaiting feedback from these demos, the team plans to incorporate real user insights in the next phase to further refine the product.

Built it, demo'd it… Now waiting for customer feedback!

I successfully delivered the project, even though we ran a few weeks past the original deadline due to unexpected development challenges. I kept Eversana informed of any timeline changes, showing my commitment to transparency and reliability. This open communication strengthened our collaboration.

In the project’s final retrospective, Eversana shared their admiration for my quick adaptation to the pharmaceutical field, despite my lack of prior experience. They appreciated my ability to understand their specific needs and deliver designs tailored to their requirements. Their satisfaction with the final product led to discussions about the next phase, where we’re excited to continue working together.